Pricing
Simple pricing for any venue.
One-time setup to get you live, plus a low monthly fee that covers hosting, admin access, unlimited map updates, and HTML content pages. No contracts, no hidden fees.
Starter
Small Venue
Single building or compact grounds under 5 acres. Breweries, galleries, small museums, tasting rooms.
If better wayfinding keeps just two extra groups per weekend from leaving early, the Starter plan pays for itself.
$299
setup
then $39/month
- 4 programmed NFC (Near Field Communication — the same tap technology behind Apple Pay) stickers
- 1 map or info page included
- Map optimization for phone screens
- Admin panel access
- Deployment guidance
- Analytics dashboard: +$15/month
- Additional pages: +$25/month each
- Info pages: +$25/month
- QR code companion included
- Unlimited map updates
Growth
Medium Venue
Multi-building campuses, 5 to 50 acres. Mid-size zoos, botanical gardens, event venues, resorts.
Guests who explore more spend more. A 5-minute longer average visit across your weekend traffic pays for Growth in added concessions alone.
$599
setup
then $79/month
- 8 programmed NFC stickers
- 1 map or info page included
- Map optimization for phone screens
- Admin panel with upload history
- On-site or remote consultation
- Analytics dashboard included
- Additional pages: +$25/month each
- Info pages included
- QR code companion included
- Unlimited map updates
- Priority email support
Campus
Large Venue
Campus-scale, 50+ acres. Large zoos, theme parks, universities, convention centers, multi-site destinations.
At campus scale, even a 1% increase in dwell time correlates with a 1.3% increase in daily revenue — far exceeding the cost of this plan.
$999
setup
then $129/month
- 16 programmed NFC stickers
- 3 maps or info pages included
- Map optimization for phone screens
- Admin panel with full history & rollback
- In-depth venue consultation
- Analytics dashboard included
- Additional pages: +$25/month each
- Info pages included
- QR code companion included
- Unlimited map updates
- Priority phone & email support
- Additional stickers at volume pricing
Not ready for full setup? Start with a 60-day pilot.
Reduced setup fee ($149/$199/$299 depending on tier), same platform, same stickers, same monthly rate. If you continue after 60 days, your pilot setup fee is credited toward the full setup. If not, you owe nothing more.
Events
Flat-fee plans for festivals, fairs, and events
No subscription required. Full admin panel access for your event window. Upload maps, swap content, update in real time.
Pop-Up
$99
Up to 5 tags · 1–3 days
Car shows, craft fairs, garden walks
Community
$249
Up to 10 tags · 1–7 days
County fairs, markets, expos
Festival
$599
Up to 20 tags · up to 14 days
State fairs, music festivals, air shows
Info pages available as add-on: +$49 (Pop-Up/Community) or +$99 (Festival). Full event details →
Running a Recurring Event?
If you host a weekly swap meet, monthly market, or seasonal fair series, a subscription plan saves money over buying individual event packages.
- Starter ($29/month): Perfect for weekly or biweekly events in a single building. Upload a new vendor layout before each event — changes go live in seconds.
- Starter Plus ($49/month): Everything in Starter plus analytics dashboards, scheduled map swaps, and priority support. Founding rate: $37/month — locked for 3 years.
Not sure which fits? Request a free demo and we will walk through your event schedule together.
Your map, your brand, your design
TapTheMap provides the NFC wayfinding platform — the stickers, hosting, admin tools, and analytics. We work with maps and graphics you provide, optimizing them for phone-screen delivery. If you need a venue map designed or updated, we're happy to offer guidance and can connect you with design professionals who specialize in venue cartography.
Operate seasonally? Seasonal holds let you pause billing during your off-season while keeping your stickers working and map URL active year-round at $19–$39/month depending on tier. See details
Pricing effective June 2026. Terms subject to change with notice per our Terms of Service. Prices will not increase more than 10% in any 12-month period.
Save $16/mo
Starter Plus — $49/mo add-on
Upgrade any Starter plan with the full feature set: analytics dashboard, additional map destinations, and HTML content pages — bundled at $49/mo instead of $65 individually.
$65/mo separately
$49/mo
The Math
Compare the cost of paper maps
Your TapTheMap subscription pays for itself by eliminating recurring print costs.
Small Venue — 10K maps/yr
Paper maps: $800/yr
TapTheMap: $767 yr 1
$33
saved in year 1
Year 2+: $332/yr saved
Medium Venue — 50K maps/yr
Paper maps: $4,000/yr
TapTheMap: $1,547 yr 1
$2,453
saved in year 1
Year 2+: $3,052/yr saved
Large Venue — 100K maps/yr
Paper maps: $8,000/yr
TapTheMap: $2,547 yr 1
$5,453
saved in year 1
Year 2+: $6,452/yr saved
Color maps, single-sided. Retail prices verified July 2026; actual costs vary by location. See full cost breakdown →
Your Numbers
Calculate your savings
Enter what you currently spend on paper maps. We'll show you the math.
$
You currently spend
$2,000
per year on paper maps
Starter
$299 + $39/mo
$1,233
saved in year 1
3-yr: $3,129
Growth
$599 + $79/mo
$453
saved in year 1
3-yr: $2,557
Campus
$999 + $129/mo
-$547
saved in year 1
3-yr: $903
3.0 trees saved per year
Based on 8,333 sheets per tree (EPA estimate)
For Institutional Buyers
Built for procurement processes
If your venue has a finance office, a board, or a procurement workflow, this section is for you.
Payment Methods
We accept credit card, ACH (electronic bank transfer), check, or purchase order. Standard payment terms are Net 30 (payment due within 30 days of invoice) from invoice date. We're happy to accommodate other terms for institutional buyers.
Budget Categorization
The one-time setup fee can be categorized as a capital expenditure (CapEx). Monthly or annual subscription fees are operating expenses (OpEx). We can document this on your invoice.
Annual Prepayment
Pay annually and save up to 15%. Starter: $399/yr. Growth: $849/yr. Campus: $1,399/yr. Annual plans provide budget certainty and reduce procurement cycles.
Price Stability
Subscription prices will not increase by more than 10% in any 12-month period. Any increase requires 60 days' written notice. See our Terms of Service.
Site Connectivity Study
Optional add-on service, starting at $250. Includes travel, on-site signal testing at planned sticker locations, and a written report with placement recommendations. Quoted per venue.
Insurance & Compliance
Technology Assessment Project LLC carries general business liability insurance. Certificates of insurance available on request for vendor onboarding. Privacy policy documents our zero-data-collection commitment.
Questions
Common pricing questions
What if I need more stickers than my tier includes?
Additional stickers are $8 each for any quantity. Replacement stickers for damaged or lost tags are provided at no additional charge.
What's a map or info page?
A map or info page is a unique hosted page that your NFC stickers can link to — typically a venue map, but it could also be an event schedule, a trail guide, a menu, or a separate zone map. Every tier includes at least one destination (Campus includes three). If you need stickers that point to different content — say a map at the entrance and a schedule at the event kiosk — add destinations for $25/month each. All destinations are managed from a single admin login, no extra accounts needed.
Is there a contract or minimum commitment?
No long-term contracts. The setup fee covers initial deployment, and the monthly fee is billed monthly (or annually if you prepay). You can cancel anytime — see our FAQ for details on the 30-day transition process.
What does "unlimited map updates" mean?
You can upload a new version of your venue map anytime through the admin panel — seasonal changes, new exhibits, construction detours. Every sticker instantly serves the updated map. No extra charge.
What about the 60-day pilot?
The pilot lets you test TapTheMap at your venue with real guests before committing to the full setup fee. You pay a reduced setup ($149/$199/$299 depending on tier) plus the standard monthly rate. If you continue after 60 days, the pilot fee is credited toward the full setup. If not, no further charges. Full details →
Do you accept purchase orders?
Yes. We accept credit card, ACH, check, and purchase order. Standard terms are Net 30 from invoice date. If your organization requires different terms, we'll work with your procurement process.
What are info pages?
Info pages are mobile-optimized web pages for text-heavy content that changes frequently — event schedules, food menus, program guides, speaker bios, safety notices. Upload a Word document (.docx) through your admin panel and the system converts it to a branded, phone-ready page in under 2 seconds. Phone numbers become tappable. Emails become tappable. Content goes live instantly. Included at no extra charge for Growth and Campus tiers. Available as a $25/month add-on for Starter.
What if my venue doesn't fit neatly into a tier?
Every venue is different. These tiers are starting points — we'll work with you to build a package that fits your specific needs and budget. Request a demo and we'll talk through the details.
Plan Finder
Not sure which plan fits?
Most venues fall into one of these three situations.
One building, fixed layout
A single indoor space that stays mostly the same — a museum, historic site, or permanent market. Starter covers everything you need.
Changing layouts or multiple areas
Swap meets, event halls, campuses, or venues with indoor and outdoor zones that change regularly. Pro gives you layer switching and unlimited map updates.
Large campus or data-sensitive org
Hospitals, universities, or multi-building venues that need on-premise hosting or compliance documentation. Enterprise is built for your procurement process.
Ready to see what it looks like?
Send us your venue map and we'll show you how it works — no commitment, no credit card.