The Numbers

The real cost of paper maps.

What your venue spends printing maps for guests every year — and what you could save by switching to NFC wayfinding.


Per-Copy Rates

What one printed map page costs

Published self-service rates at nationwide print centers, compared to per-copy cost on a managed copier lease.[1][2][3]

Black & White
Single page, standard paper
Staples
In-store self-service
$0.13
Office Depot
In-store self-service
$0.12
Lease Copier
Per-copy on managed lease
$0.02
Color
Single page, standard paper
Staples
In-store self-service
$0.55
Office Depot
In-store self-service
$0.49
Lease Copier
Per-copy on managed lease
$0.08

At Volume

What you’re actually spending per year

Multiply the per-copy rate by the number of maps your venue distributes annually.[4]

Black & White Maps
Annual VolumeStaplesOffice DepotLease Copier
10,000 maps$1,300$1,200$200
50,000 maps$6,500$6,000$1,000
100,000 maps$13,000$12,000$2,000
Color Maps
Annual VolumeStaplesOffice DepotLease Copier
10,000 maps$5,500$4,900$800
50,000 maps$27,500$24,500$4,000
100,000 maps$55,000$49,000$8,000

Environmental Impact

Every map is a piece of a tree

One standard pulpwood tree produces approximately 8,333 sheets of copy paper.[5] Here’s how many trees your venue consumes printing maps.

10,000 maps/year
1.2
trees per year
6 trees over 5 years
50,000 maps/year
6
trees per year
30 trees over 5 years
100,000 maps/year
12
trees per year
60 trees over 5 years
This doesn’t count ink, energy, water, or waste.

The tree calculation covers paper only. The full environmental footprint of printing includes petroleum-based inks, energy for printing and transportation, water used in paper manufacturing, and the waste processing of discarded maps. For a complete paper footprint analysis, see the Environmental Paper Network’s Paper Calculator at environmentalpaper.org.

Tell your visitors what you did

Switching from paper maps to NFC wayfinding isn't just a cost decision — it's a story your venue can tell. Add a line to your sustainability report, your annual review, or your entrance signage:

"This venue eliminated [X] thousand printed maps this year by switching to tap-to-phone wayfinding."

Your guests, your donors, and your board notice when you can put a number on environmental impact. This is especially meaningful for publicly funded venues — zoos, botanical gardens, museums — where sustainability reporting is part of institutional life.


TapTheMap eliminates this cost entirely.

No paper. No ink. No copier lease. No staff time ordering, stocking, folding, and cleaning up discarded maps. One NFC sticker replaces an unlimited number of printed maps — forever.

$0.00per guest map view
0pages printed
0maps on the ground
maps served per sticker
What the numbers don’t show

The hidden costs of paper maps

The printing bill is just the start. Paper maps carry operational costs that don’t appear on any invoice.

Staff Time

Someone has to order the print run, pick it up or receive delivery, fold the maps, stock the racks, and pick discarded maps off the ground at closing. Every day. All season.

Stale Content

Printed maps can’t be updated. A new exhibit opens, a path closes for construction, a seasonal attraction moves — and thousands of maps in the rack are now wrong.

Waste

Most paper maps are used once and discarded. Many are taken, glanced at, and stuffed in a pocket. Some are never unfolded at all. Every single one cost money to print.


Stop printing. Start tapping.

We’ll build a free demo map for your venue so you can see exactly how TapTheMap replaces paper maps before you commit to anything.

Request a Demo How It Works

Sources & References

Prices verified May 2026. Confirm current rates before citing in proposals.