Effective June 1, 2026. TapTheMap is built on a simple principle: your guests deserve a map, not a surveillance profile.
We don't collect personal data from your guests. No cookies, no login, no location tracking, no fingerprinting, no accounts. Our analytics count page views in aggregate — "the map was viewed 342 times this week" — without identifying or tracking any individual. That's not a marketing claim — it's how the system is built.
TapTheMap is operated by Technology Assessment Project LLC ("TAP"), an Illinois limited liability company founded by Matt Overeem. Our website is tapthemap.online. If you have a question about privacy or data, contact mattovereem@tapthemap.online — you'll hear back from Matt directly, not a privacy department.
When a guest taps an NFC sticker and views your venue map, we collect no personally identifiable information (PII) of any kind. Specifically, we do not collect:
The NFC tap itself is entirely local to the guest's phone. It's a one-way read: the phone reads a URL from the sticker. No data flows in the other direction. No information is transmitted from the guest's device to any server during the tap. If the guest dismisses the URL notification without opening it, nothing is sent anywhere — no network request occurs at all.
Put simply: a TapTheMap sticker knows less about your guest than the front door does.
We use Plausible Analytics to measure how your venue map is being used. Plausible is a privacy-first analytics platform built and hosted in the European Union. It is designed from the ground up to provide useful site analytics without collecting personal data.
Plausible collects only aggregate, non-identifying data points:
Plausible does not use cookies. It does not store IP addresses. It does not track individual visitors across pages, sessions, or visits. It does not build user profiles. There is no way to identify a specific person from Plausible analytics data — not by us, not by Plausible, not by anyone.
For a detailed technical explanation of how Plausible achieves this, see their data policy at plausible.io/data-policy.
Aggregate analytics can be provided to you as an additional feature of our service. If included in your plan, you'll have access to a dashboard showing your map's usage patterns — view counts, busiest days, device breakdown, and traffic sources — all without collecting a byte of personal data from your guests. This data can support your annual reporting, board presentations, grant applications, and sustainability metrics.
TapTheMap's analytics infrastructure is designed to comply with the strictest international privacy regulations without requiring cookie consent banners, opt-in dialogs, or data processing agreements with venue operators.
Plausible Analytics is:
For venues that serve international visitors — zoos, museums, convention centers hosting global events — this matters. Your map page is compliant the moment it loads, regardless of where your guest is from.
When you request a demo or sign up as a client, we collect:
We use this information solely to respond to your inquiry and, if you become a client, to deliver the wayfinding service. We do not sell, share, rent, or trade your information to any third party for any reason.
Demo request forms on our site are processed through Formspree, a third-party form handling service. When you submit a form, here's what happens:
Formspree does not use your submission data for marketing, does not share it with third parties, and does not use it to build advertising profiles. Their full privacy policy is available at formspree.io/legal/privacy-policy.
Here is a complete list of every third-party service involved in operating TapTheMap:
That's it. There are no other third-party services, scripts, or integrations on any TapTheMap page.
We do not use Google Analytics, Adobe Analytics, Facebook Pixel, Meta tracking, advertising networks, retargeting scripts, social media widgets, embedded video trackers, heatmap tools, session replay services, or any other third-party tracking technology.
TapTheMap does not use cookies. Not first-party, not third-party, not session, not persistent, not functional, not analytical, not advertising. Zero. Our analytics platform (Plausible) is specifically designed to operate without cookies, which is why you don't see a cookie consent banner on our site — there is genuinely nothing to consent to.
Here's how long we keep different types of data:
As a venue operator, you can request access to, correction of, or deletion of any personal information we hold about you at any time. Just email mattovereem@tapthemap.online.
Since we do not collect personal data from venue guests, there is no guest data to access, correct, or delete. If a guest contacts us asking about data, we can truthfully tell them — and you can truthfully tell them — that no personal information was collected during their visit.
TapTheMap does not knowingly collect any information from children under 13 (or under 16 in EU/UK jurisdictions). Since our venue map pages collect no personal data from any visitor of any age, this applies by default. There is no COPPA concern because there is no data collection.
If we update this policy, we'll post the changes here with an updated effective date and give 30 days' notice. For material changes — anything that affects what data we collect or how we handle it — we'll email venue operators directly. If we ever start collecting data we don't currently collect, you'll know about it before it happens.
For privacy questions, data requests, or anything else related to how we handle information, contact Matt Overeem at mattovereem@tapthemap.online or (224) 217-7494.
If your venue uses TapTheMap, you can tell your guests — and your board, your donors, and your compliance officer — that your wayfinding system collects zero personal data from visitors. No cookies, no tracking, no accounts, no consent banners. Your privacy policy can reference ours. Your sustainability report can cite the data. And if a guest ever asks "does this sticker track me?" your staff can honestly say no.